MODLR

Cohort Modelling

Cohort modelling is a method of analyzing data by grouping people who share a common starting point, to track how their behavior changes over time.

Stronger Customer Understanding

Cohort modelling in MODLR helps businesses understand how groups of customers behave after they first start using a product and how they interact month by month. Teams can identify what keeps customers around, where drop-offs happen, and which segments bring the most long-term value. This leads to stronger growth strategies, better resource use, and a healthier bottom line.

Sharper Focus, Better Outcomes

Cohort analysis can become a part of everyday planning with MODLR. Instead of looking at averages, it helps you look at real groups of customers and how they change over time. This means marketing, product, and finance teams can work with greater clarity, making decisions that are timely, targeted, and backed by meaningful patterns.

Have confidence in your future with MODLR

Customer Group Insights

MODLR makes it easy to track the journey of each customer cohort performance over the time, so you can understand behaviour trends, improve retention, and identify high-value segments.

Real World Scenario Testing

Test strategies on specific cohorts to see what impact different decisions could have. It helps you take fewer risks with better outcomes. Whether it’s pricing, product changes, or messaging, you can model it first.

Clear Performance Tracking

Stay up to date with live numbers that show how your customer groups are performing. Understand where things are working and where to shift focus.

Visual Reporting and Dashboards

MODLR’s dashboards can be used visualise cohort trends, behaviour shifts, and engagement levels. No digging through reports, just the right information, when you need it.

Plan Ahead with Confidence

By understanding how past cohorts behaved, MODLR helps forecast future patterns and supports proactive planning to keep your strategies ahead.

Cohort Modelling with MODLR Software

Gather user data based on common start points Data Collection Data Collection Cohort Segmentation Cohort Segmentation Track each cohort’s activity over time like retention, churn and revenue Behaviour Tracking Behaviour Tracking Performance Analysis Performance Analysis Test strategies like campaigns and pricing on historical cohort data. Scenario Testing Scenario Testing Keep tracking cohort metrics to refine future actions and improve outcomes. Ongoing Monitoring Ongoing Monitoring Group users into cohorts by time or behaviour Analyse trends across cohorts to identify what's working or dropping off.

ERP Integration

Connect to your ERP to automatically pull the most recent actuals

Excel Integration

Plan and Report on MODLR models from within Excel Workbooks.

Audit-reporting

View Audit reporting of who changed what, and when

Variance Analysis

Collect commentary on variances between actuals, budgets and forecasts

Globally Apply Logic

Apply business logic across models globally, not in fits and starts across specific cells in certain spreadsheets

Notification Support

Send emails or SMS alerts when submissions are made to the budget

Driver-based Planning

Quantify the financial impact of your changing operational drivers

Flexible Budgeting

MODLR can adapt to different types of budgeting styles and methods, such as zero-based budgeting

Cohort Modelling Screenshot

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Track, Learn, Improve

By using MODLR, businesses got a better idea how customer behavior changes over time. It helps teams understand what’s really driving retention, where drop-offs are happening, and which customer segments are the most valuable. With these insights, teams can clearly see which periods brought in high-value customers and where churn starts to rise. In this way businesses can act on real patterns and data that actually reflect how their customers respond.

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Financial Performance Across Time

This dashboard in MODLR gives businesses a clear view of how things are tracking financially over time. It shows key numbers like revenue, costs, labour, and logistics across different products or services. By looking at this month by month, teams can easily spot trends like where income is growing, which areas are costing more, and how things are changing overall. It’s a simple way to stay on top of business performance and make smart decisions based on real data.

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varaince anaalysis: Manipulate Reports

Forecasts and Customer Churn

MODLR brings together marketing spend, referral rates, churn trends, and subscriber activity all in one place. Businesses can see how much is being spent each month, how it affects customer sign-ups, and how quickly those customers are staying or leaving.The charts clearly show the difference between regular and stretch targets, helping teams understand what’s performing well. This makes it easier to test new ideas and make confident decisions based on real data, not assumptions.

Gain a real-time view of your cash flow

Made for every customer, MODLR can integrate with your favourite systems, boasting a wide range of pre-built integrations including Oracle, SAP, Sage, NetSuite, Microsoft Dynamics and so much more. MODLR’s data source expertise and flexible integration capabilities ensure that our cash flow forecating solution will provide you with an always up-to-date cash flow forecast.

Get a Demo

To see the MODLR Cloud in action, schedule a personal demo with one of our modelling experts or watch an overview of the cloud platform.

Get a demo